WEBSITE STRATEGY / DESIRED ACTION
What is the mission or purpose of your business or organization?
What action(s) should users be able to perform when they visit your site (e.g. search for information, become a member, purchase a product or service etc.)?
What is the primary message that you want to communicate to your site visitors?
How will you measure the success of the website (e.g. Increased sales, heightened brand awareness and marketplace exposure, reduced customer service calls etc.)?
TARGET AUDIENCE / INDUSTRY / DEMOGRAPHIC
What is your primary industry?
Who is your secondary target audience?
What are the key reasons for the target user choosing your company's products or services (cost, service, value etc.)?
Who is your primary target audience?
Please provide a list of competitors' websites:?
TIME & BUDGET
What is your estimated budget range?
$4,000-$6,000
$6,000-$8,000
$8,000-$10,000
$10,000-$15,000
$15,000-$20,000
$20,000-$30,000
$30,000-$40,000
$40,000-$50,000
$50,000-$75,000
$75,000-$100,000
$100,000+
CONTENT DEVELOPMENT / MANGEMENT & UPDATING
Please identify any features you envision as part of your new site: (Tick all that apply)
Please list any additional features you would like:?
How much assistance do you require? (i.e. all content, some content, specific pages)
DESIGN & LAYOUT
First impressions are very important. Please identify the image you want to project: (Tick all that apply)
Do you have any idea of the primary colours to be used, or colours you don't like?
Do you have existing business cards or other printed materials we need to match in the design?
Please list any websites that have features and design elements that appeal to you and would like to incorporate:
Do you have specific layout requirements or preferences?
No Preference
Fixed Width - 800px
Fixed Width - 960px
Fluid Width (100% width)
Do you have any specific menu requirements or preferences?
No Preference
Horizontal
Vertical Left
Vertical Right
TRAFFIC ANALYSIS & REPORTING
SEARCH ENGINE OPTIMIZATION & INTERNET MARKETING
How do you intend to advertise or drive traffic to your site?
